Fifteen months ago I left you in the middle of a story.  I asked for your advice and then forgot to tell you that I took it.

You may recall – if you were reading these essays then – that two years ago, when I thought I had found a location for Bread Furst, I asked Brad Ireland, a local graphic artist, to help design a logo for the bakery.

I had in mind something like what had been done for Marvelous Market and The BreadLine, a symbol, something memorable.

But Brad was thinking more evocatively about a letter-only logo, something classic, something evocative of bakeries from the early 20^th Century.

I brought others into this selection process and devoted one of my early postings here to the subject.  I got a lot of advice.  But nearly all of it focused on what I had sent you.  No one suggested a Bread Furst pictorial version – a bread, the silhouette of a baker, something like that.

I gave up.  I did what Brad and Heidi (from our architectural firm) and you liked, a simple, straightforward logo.

It’s clean.  It’s classic.  It’s minimal.  It’s enough – except:   I confess I am not quite satisfied.  I’d rather have a carrot and sun like Marvelous Market or a faded B like The BreadLine.

But there are more important concerns now.  The roof on the building we rented has to be replaced.  The leaks from the walls have to be plugged.  I have to raise more money.

And we really, really need our building permit as construction has come to a stop.

After all, what’s in a logo?